hummel – a brand that survived the Second World War and The Great Depression, yet consistently comes out top in the style stakes. As part of the collaboration between the Danish sportswear giants and Denmark’s own Roskilde Festival, they have crafted a new sneaker especially for the occasion.
The company, who recently blew out a whopping 90 candles on their birthday cake, have pinned their iconic “v” chevrons onto a high fashion, high top trainer in a tasty orange colour.
And hummel prove that they’re not just supplying feet with fashionable footwear, as they’re also spreading good karma by donating a fifth of the amount paid for each sneaker to their projects in Danish Asylum Centres, helping women build friendships across cultures.
The eye-catching shoe, sure to induce bouts of green-eyed envy from onlookers, could be yours for keeps when you enter this new competition. Perfect for bouncing around in while you catch bands at festivals this summer.
To stand a chance of winning just tell us which festival hummel is partnering for the new Karma trainer.