It's an earnest, pleading piece of songwriting...

Every step Sonny takes gets him closer to his goal.

The soothing pop riser will release a full EP later this year, while recent shows found him supporting Catherine McGrath on a series of sold out dates.

New single 'Ain't Too Proud To Beg' boasts a knockout vocal performance from the newcomer, and it was promptly placed in Spotify's New Music Friday playlist.

Blessed with a soulful vocal and a taut, engrossing lyric, Sonny is rapidly coming of age, and his maturity shines through on the new single.

The visuals for 'Ain't Too Proud To Beg' pick up on the lyrical melodrama, an insight into a relationship both loving and fading.

A kitchen sink drama that is easily relate-able, you can check it out below.

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