Watch the provocative new video

Radiohead’s innovative approach to promotion for their ‘In Rainbows’ album continues to catch the eye, almost a year after the online version of the record first emerged.

Their latest venture is a worthy departure from the usual method of video-making, as the band have hooked up with MTV EXIT to cook up a new film for the track ‘All I Need’.

EXIT – End Exploitation and Trafficking - is a far-reaching campaign raising awareness of the enormous problem of human trafficking in Asia and the Pacific region, an industry raking in 10 billion dollars every year according to US government reports. The new video, filmed by Oscar-winning cinematographer John Searle and award-winning director Steve Rogers, uses a split-screen and Thom Yorke’s emotive vocal to highlight the variances between two very different lives.


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