Startling electronics with an emotional pulll
Alpha Maid

London's Alpha Maid is busy mapping out her own universe.

The electronic musician holds down slots on NTS Radio, with her recent releases earning praise in the pages of The Wire.

New release 'So Pretend' is a dazzling return, with each note seeming to open a fresh conversation.

Crunching electronics that seems to obey no rules but its own, the visuals follow this hazy yet assured path.

We've been granted first play of the full video, and 'So Pretend' remains as thrilling, as gripping as it was on first listen.

Tune in now.

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