Plastic Mermaids are living proof that independence - done right - can break through.
Recently playing to 700 people in a converted boat shed on the Isle of Wight, the band's live performances aren't so much 'gigs' but full-on Warhol-style art happenings.
Psychedelic in that neat, amateurish, deeply English sense, the group take hold of every aspect of their sound, right down to the effects they use.
Flaming Lips' head conductor Wayne Coyne accidentally stumbled across a Plastic Mermaids live show, and immediately ordered the band to start constructing a special effects pedal for his own guitar.
New single '1996' is about as hot as the titular summer itself, a lucid, inventive piece of psych-pop driven by those acid-soaked guitars.
The video breaks all kinds of boundaries, featuring fire, explosions, and even a hand-made robot-on-man sex scene. Yes, you did read that correctly.
The band comment: "Making the video was kind of fun but more often hilariously awkward, all of the shots where we were out in public were pretty hard work and we got a LOAD of dodgy looks. Also the robot was pretty uncomfortable to wear, and SUPER warm. There’s probably a bit of deeper meaning maybe to do with how we live in modern life but i’d like to remain kind of vague on that and let people make up their own minds."
Watch it now.
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