Brighton riser Luvia has a tremendous sense of atmosphere in her songwriting.
Sitting somewhere between Mazzy Star and Lana Del Rey but with a sense of English melancholia, her raw take on dream pop is imbued with a highly personal sense of songwriting.
New single 'Love Lust' is about growing up, that time when you end up "feeling numb and having a lot to deal with..."
A beautifully sketched return, it's clearly something very personal for the south coast artist. Luvia comments:
"'Love Lust' is a reflection of what it was like growing up for me but also a lot of people I know. Lots of feeling numb and having a lot to deal with and doing things to feel something or anything."
The sepia-tinged visuals were shot on Camber Sands and at legendary South London sweatpit the Amersham Arms, and both locations were afforded a kind of grandeur.
Tune in now.
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