Focussing on themes of love and commitment, Jessie Ware decided to take 'You & I (Forever)' quite literally when shooting her new video.
Finding a photo booth, the singer invited family, friends and fans down to take part. The results are quietly beautiful, a very natural clip which leaves a lingering impression.
Discussing the track, Jessie Ware said:
"'You & I (Forever)' was a song I wrote with Miguel and Benzel. It's about waiting for someone to say they want to be yours and they aren't going anywhere. I wanted it to have a driving feel to it, probably because we were in LA and you are always in the car here. I wanted it to feel optimistic, I think that was also the LA sun helping with that".
Watch it now.
'You & I (Forever)' is due to be released on January 12th.
Photo Credit: Laura Coulson