Pop music shouldn't sit idly in the corner, shouldn't retire into the background.
Pop should seize centre stage, an explosion of colour and light that could never be ignored.
Clay certainly couldn't be accused of being shy and retiring. A synth pop phenomenon in waiting, the four-piece are currently preparing for a nationwide tour alongside bosom chums High Tyde.
Ahead of this, Clash is able to premiere new cut 'Stay Calm!'. Hilariously infectious and totally overwhelming, 'Stay Calm!' is about being absolutely, completely, obsessively in love.
Clay explain: "The song is written from an obsessive viewpoint you know, that idealistic thought of being in love. One of the lines 'Im not gonna change the world overnight' is almost justification for the lyric it precedes, that sort of unsure/ indecisive mindset. But whatever, Stay Calm!"
Check it out now.
Catch Clay at the following shows:
14 Glasgow King Tuts
15 Newcastle Think Tank
16 Liverpool Studio 2
17 Leeds Oporto
18 Manchester Sound Control
19 Birmingham Sunflower Lounge
20 Nottingham Bodega
29 Brighton Haunt
30 Leeds Live at Leeds Festival