For Jetta, music is an essential form of expression.
The daughter of an a cappella singer and a sound engineer, she’s been immersed in music from the word go, so it wasn’t long before she struck out with a voice of her own.
“Style to me is about expression,” Jetta said, at an exculsive performance for Clash Live at Metropolis Studios in association with Ellesse, of her track ‘No Fire’. “It’s an extension of the expression I feel I get from making music. Piecing things together, DIY.”
It’s an expression she can’t find anywhere but in the music. “Writing, producing and recording ’No Fire’ myself was really important,” she explained. “I find it a lot easier to actually do rather than say at times, and that’s something I’ve learned. It gives me the chance to express the things I can’t put into words alone. Everything needs to have that rush, that adrenaline.”
Of her song-writing process, she said: “I usually start with the music, because the music paints a picture and then kind of helps me to tell the story. And I just build from there.”
Inspired by a wide range of acts, from the XX – for their “beautiful guitars and incidental moments” – to seminal producer Timbaland – “He pays attention to all the little details” – Jetta’s own brand of electronic indie-pop folds in a rich tapestry of sounds. Most importantly is that uniquely soulful voice, all her own.
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