Felix Snow likes to shake things up.
A graduate of NYU's highly regarded Clive Davis music programme, the producer earned acclaim thanks to his work with a then-unknown SZA.
Gaining further prestige, 2014 was a gilded year: in the space of 12 months, Felix worked with everyone from Mr. Hudson and Jess Glynne to Leona Lewis and Christina Aguilera.
Launching his own imprint, EFFESS Records is set to house the producer's own work. New single 'Waiting On Your Love' (purchase LINK) is a frothy, pop-heavy return but it's all the better for it.
The production is aimed straight at the dancefloor, with the synth-sheen matched against a charismatic vocal. The next pop sensation? Don't bet against Felix Snow.