It's what Twitter was built for...

Freddie Gibbs and DJ Akademiks baited each other on social media last night (June 29th).

Freddie Gibbs is on top of the world right now, with his Madlib collaboration 'Alfredo' winning across the board praise.

Landing a major label deal, the rapper seemed to get drawn into an argument with DJ Akademiks, who just would not quit.

The pair sparred on Twitter until the wee small hours, with Freddie's barbed insults only seeming to fan the flames still further.

Fans loved it, though - surely this is what social media is all about, after all...?

Here's a few selected highlights...

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