Danish audio specialists AIAIAI launch short film series alongside Nubya Garcia.
‘My Process’ is a short film series produced by Danish headphone brand AIAIAI which seeks to offer an insight into a range of musicians and their creative processes.
With his huge impact on the UK’s music landscape over the years, Benji B has been behind the curation and creative direction of the series. Much of its inspiration lies behind the pandemic and its influence on creativity. In fact, Benji B describes ‘My Process’ as “intended to be less of a “how to” and more of a “how I…” - presenting the opportunity to observe how different people approach music making,” offering an experience which lockdown has, in many ways, restricted.
Having had such an outstanding 2020, jazz sensation Nubya Garcia will be kickstarting the series. Directed by Ben Holman, ‘My Process with... Nubya Garcia’ brings viewers into the creative world of the highly praised piano and sax player, running through her debut album 'Source'.
Featuring performances and discussions around making music, whether that be looking at chord-structures or finding inspiration, this first episode is an exciting introduction to the short series along with Nubya Garcia as a musician.
Watch it below.
For more on My Process click HERE.
Words: Ana Lamond
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