Kendrick Lamar recently unveiled new album 'To Pimp A Butterfly', notching up commercial success and no small degree of critical acclaim.
Now the rapper has re-ignited his relationship with Reebok. Previously starring in an ad which featured Compton, Kendrick Lamar now takes centre-stage as part of the brand's 'Be Ventilated' campaign.
Modelling the ventilator dayglo shoe, the ad opens with a Kendrick Lamar voice over before the rapper comes to the fore.
Check it out now.