Part of the 'Be Ventilated' campaign
Kendrick Lamar

Kendrick Lamar recently unveiled new album 'To Pimp A Butterfly', notching up commercial success and no small degree of critical acclaim.

Now the rapper has re-ignited his relationship with Reebok. Previously starring in an ad which featured Compton, Kendrick Lamar now takes centre-stage as part of the brand's 'Be Ventilated' campaign.

Modelling the ventilator dayglo shoe, the ad opens with a Kendrick Lamar voice over before the rapper comes to the fore.

Check it out now.

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