There are plenty of reasons to fall for Louis Berry.
His live show for one - a biting, precocious display of blossoming energy, a talent coming rapidly into focus.
Then there's his songwriting, his studio work, the sheer charisma of those biting deliveries...
But you get the picture. In fact, there are '25 Reasons' to love Louis Berry - it's the name of his new single.
Charging headlong into summer, the songwriter recently played a sold out show at London's KOKO venue, and '25 Reasons' brought the house down.
Blues-tinged vocals and punk-edged music, '25 Reasons' finds Louis Berry making demands both of himself and the audience.
Check out the video below.
For tickets to the latest Louis Berry shows click HERE.