Revisit powerful new initiative launched to support local music scenes...

As part of their Fall 2020 Tommy Jeans campaign, Tommy Hilfiger has partnered with Future Bubblers to launch the 'Support Our Sound' project.

Devised to uplift and promote upcoming musicians whose bookings have been negatively impacted by the Covid-19 pandemic.

The initiative draws upon Tommy's music heritage by celebrating the passion and drive exhibited by the next wave of emerging talent.

Tommy Jeans 'Support Our Sound' centers around partnerships. with music industry leaders from Amsterdam, London, Paris, Berlin and Barcelona, who will amplify emerging artists through their social networks.  

Future Bubblers musicians have also contributed to a Tommy Jeans co-branded collection of sweaters, T-shirts and hoodies that are available in Europe online at Tommy.com now.

All partners are deeply rooted in their local music scenes, providing local artists access to relevant wider audiences.

Alongside @TommyJeans social coverage, each partner will also create and share content on their own channels.

Revisit the 'Support Our Sound' activations and content now online:

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Amsterdam:

Partnering with record label, Noah's Ark, and rapper SOR.

Live on @NoahsArk and @YoungGSor channels now.

Berlin:

Partnering with music collective, Home Again, and members of its talent roster including founder and DJ, Thabo; DJ Thalo Santana; DJ and Producer; Meggy; and DJ. and Producer Sandile.

Live on @HomeAgain.Berlin now.

London:

Talent discovery platform Future Bubblers, broadcast on Worldwide FM, will host a two-hour radio show dedicated to 'Support Our Sound'; starring artists. KinKai, Tyson and Pip Millett.

Millett will also release an IGTV acapella rendition of one of her tracks. Listen back via @FutureBubblers and @WorldwideFM.

Barcelona:

Partnering with hip-hop themed club night, RazzmatazzXFuego, and international DJs Steve Lean, DJ Alvva and club producer, Yibril Rue.

Tune in via @RazzmatazzClubs and @FuegoRazzmatazz channels.

Paris:

Partnering with video media platform, Mad, and artist Tessa B.

Lock back in to the content via @MadOfficiel.

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The co-branded collection features the iconic Tommy Jeans logo alongside the logo of each local partner across sweaters, T-shirts and hoodies available from Tommy.com. Each piece will be upcycled from the brand's overstock supply, continuing the brand's mission to reduce impact, without compromising quality.

All logos are embroidered by A Beautiful Mess, who who the 2019 Tommy Hilfiger Fashion Frontier Challenge, a global program that aims to support entrepeneurial start up and scale up businesses that promote inclusive and positive change within the fashion industry.

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