Well, that's music for you: one minute you're attempting to get your music heard, the new it's appearing on the world's most prominent advertising campaign.
The new iPhone X was formally announced a few hours ago, a blaze of publicity that prompted scorched across social media like a meteor.
The advert contained a new song from Sofi Tukker, the New York duo whose song 'Drinkee' gatecrashed the Grammy awards.
New cut 'Best Friend' is a delirious, soaring, uplifting ode to friendship - it's supplied with an exuberant introductory note, which ends...
"To the friends we have had long before SOFI TUKKER, the friends we have met along the way, and the friends we have not even met yet, you all make our lives so much better: this song is dedicated to all of you!"
Tune in now.
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