In a way, Jessica Pratt's debut album was something that simply had to be heard.
White Fence musician Tim Presley certainly agreed, forming Birth Records with the aim of broadcasting her voice across the globe.
A cult favourite, Jessica Pratt has now signed to Drag City for the follow up. New album 'On Your Own Love Again' is forthcoming, with lead track 'Back, Baby' online now.
There's something about the San Francisco artist's delivery that she can imbue the most simple of lines with most striking of meaning.
Using the most simple of arrangements - plucked guitar, a certain ambiance - Jessica Pratt purrs "your love was just a myth I devised..." and the world outside seems to stop and listen.
Check it out now.