Collective action, that's the key.
London is a city where the powers that be seem to pull communities apart, selling off housing to demonstrate that each person is singular.
It's funny, though, because life doesn't work like that, and neither does art - particularly when House Of Pharaohs are concerned.
A 10 strong collective who find inspiration in unity, they want to create developments in art, to pull apart old ideas and present new ones.
Maybe the title of their 2017 cut 'London's Finest' feels like hyperbole, but trust us, it isn't - this is a group featuring some of the best songwriters and rappers around, gathered in one place, with one singular purpose.
House Of Pharaohs elucidate on that purpose in this new mini-documentary, a raw but stylish intro to a project that wants to change the way you view creativity.
A bold endeavour, you can check it out now.
House Of Pharaohs will drop new project 'Seasons' on May 17th.
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