Ben Howard has launched his own label, with A Blaze Of Feather revealed as the first signings.
The move has been in the works for some time, with Ben himself tweeted cryptic clues as to the identity of the band.
The group are in fact led by the songwriter's close friend Mickey Smith, sharing the same six-piece ensemble that broadens Ben's own songwriting.
New release 'EP1' drops on May 5th via Ben Howard's new Hell Up Records imprint, with new cut 'Carousel' leading the way.
Catch A Blaze Of Feather at Citadel Festival, London on July 16th.