Stoke's Average Joe has shared gritty new soul number 'Cross My Heart'.
The newcomer hails from Stoke, a city whose rich musical lineage and strong regional identity is often overlooked.
Tapping into both, Average Joe matches gritty confessional songwriting to a voice that contains that indefinable element known as soul.
Working on an incoming mixtape, new song 'Cross My Heart' is online now and it's stark poetry is emblematic of Average Joe's approach.
The monochrome video finds him wandering the streets, preaching those lyrics of heartbreak and regret as the empty houses tumble past.
Tune in now.
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