Stateside R&B talent Amber Mark has shared her new soul cover 'My People'.
The songwriter opted to tackle 'My People... Hold On', a vintage soul classic by Eddie Kendricks, who came to fame as lead singer with The Temptations.
A new take on the imperial R&B jewel, 'My People' is given the Amber Mark treatment in time for Juneteenth.
Online now, it's a beautifully evocative vocal, with all proceeds set to be donated to organisations dedicated to the development of black agricultural land ownership.
"This cover and really any song I’ve made is dedicated to all of the people doing this," she says. "We have had enough, it’s time to bring more positive force into this world... To all the people speaking out on behalf of purely loving one another no matter the minuscule.1% differences in our DNA. Hold on to that love and know YOU, no matter where your homo sapiens ancestors migrated to, are and always will be MY people."
"100% of profits made from ‘My People’ will go to organizations that develop black agricultural land ownership. In my opinion what we need as a human race to truly thrive is good quality education and good quality land & food. The only way we can accomplish such is by giving our black communities access to land and the tools to use it."
She finishes by pleading for the Movement to continue:
"It’s so amazing to see the world learning, growing and most importantly helping one another. We cannot let go of this feeling or this moment. We should use this positive mentality as the everlasting force driving humankind as a whole to greatness not just for the future of yourself but for the future of everyone around you..."
Tune in now.
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