Anglo-Danish trio Off Bloom have returned after last year’s 'Lover Like Me' EP and their debut collection, which included breakthrough title track ‘Love To Hate It’. Their feisty, punk-influenced pop earned them seven figure plays on Spotify and support slots with the likes of Dua Lipa, but now the three-piece are aiming even higher.
Having retreated last autumn to pen more material, the band re-emerged earlier this year armed with two new singles and a softer take on their brand of electro pop. While our Off Bloom playlists were temporarily dormant over winter, behind the scenes the band were busier than ever...
We catch up with the guys to talk artist retreats, Scandi collaborations, and hanging out with Rankin.
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Hey guys! We heard that you were doing a spot of writing in LA earlier this year. How did it go?
Yeah that was incredible! We got to write with friends we know already like Iman Jordan (Rihanna, Alicia Keys) and one of max martins producers CJ Baran, which is always super amazing, but we also met some new friends for life; producer duo Some Randoms (Kehlani, Trey Songz), who we made some insane stuff with that we can't wait to release! It was a very productive month with time and space to experiment and go full-blown insane on ideas. New singles ‘Not Sorry’ and ‘Love Actually’ slow things down.
Are they indicative of what the next big release might sound like?
They are definitely pointing in the direction we are going in. Lately we have been inspired a lot by a 90/00 pop/punk vibe! We have started using organic instruments much more (which you can hear on both those tracks) and it just sounds so fresh to us and feels really good - like returning to our roots in a way cause that was the music we listened to a lot growing up.
Using real instruments also emphasises that we are a band - Mads is a drummer and Alex a guitarist, so we really don't see ourselves only as an electronic act and now it's time for everybody else to see that too.
'Love To Hate It' EP featured the likes of Two Inch Punch, Jamie Snell and George Reid. Who’s next on your list to collaborate with?
We are working on making a collaboration happen with several Scandi artists and the vision is to have all the Nordics represented on a track! We really hope to make it happen - we already have two of the four locked down.
You were photographed by Rankin for Mickey Mouse’s 90th birthday alongside Kate Moss and Heidi Klum. How did that come about?
Yeah that was super cool! It was set up by one of our friends and PR person Amy Storrs who have close contact with Rankin and HUNGER magazine - very fun experience! He was very professional and efficient and we love the photo cause we look like a nineties pop punk band!
What did it mean to you to be included in the European Border Breakers Award back in January?
It was such an honour to win the prize along side so many incredible artists and get to party with everyone! (We had a huge after party that everybody came down to in our dressing room at the venue which was insane and had its own sound system, it was perfect) that was how we got to know Alma and her sister - then we were going to LA both of us afterwards by coincidence so we hung out and had a good time and she asked us on tour, which was awesome!
You returned to touring earlier this year with Scandi pal, ALMA. Did you take anything away from her high-energy performances?
She is a very inspiring human being because she is so cool and really just wants to be her self and hang out with her friends. We loved her whole crew and can't wait to hang with them again!
You’re continuing festival season with Electric Castle in Romania. What can we expect?
Can’t wait to play Electric Castle! We have never been to Romania and there are such cool bands on the line up! Other than that we are doing shows in the UK, Denmark, Germany, Norway, Austria and Iceland this festival season, so that's going to be fun!
2018 has already been a busy year for the band, what’s next on the agenda for Off Bloom this year?
In all of September we are going to the Amalfi coast in Italy on an artist residency to work on larger piece of art. We can’t wait to have time to dive into writing and finishing our music.
We are going to begin a new chapter with the next music we release and we want to be really well prepared and give it to the world in the best possible way we can imagine!
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Catch Off Bloom at Electric Castle, Romania - the festival runs between July 18th - 22nd.
Words: Lisa Henderson
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