Vivienne Westwood Breathes New Life Into ASICS Classics
Following on from the announcement and a sneak peak of the collection last month, ASICS x Vivienne Westwood have released the full campaign for their highly anticipated capsule collection, alongside details of the first two limited edition shoes, due to drop globally on April 27th.
“ASICS are brilliant technicians – known for their expertise, they are the best in their field”, says Andreas Kronthaler, Creative Director for Vivienne Westwood. “We love the look of their trainers”, he goes on, “they are not just decoration or a fashion statement – they are functional. With this collaboration we wanted to bring together both.”
Celebrating both brands’ heritages in design and quality, the capsule delves deep into the Westwood archives, remixing the iconic squiggle print from her Pirate collection of 1981 with classic ASICS shoes such as the Gel-Mai Knit and the Gel Kayano. Both also feature the legendary Vivienne Westwood Orb logo.
Stay tuned for another ASICS x Vivienne Westwood drop this July.
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