Viviane Sassen’s editorial lens has focused on cola sipping models adorned with transparent balloons (Pop) and models fully coated in bright coloured frocks, parading around a tulip field (Dazed).
Bright affairs, her photographs play with light and angles – she often uses mirrors – typically attaching themselves to ideas which transend the restrictions of either fashion imagery or portraiture.
On Friday The Photographers’ Gallery will present the first London exhibition of her work, in a show titled ‘Analemma: Fashion Photography 1992-2012’, somewhat outdoing last year’s ‘In and Out of Fashion’ exhibition at the Scottish National Portrait Gallery (it spanned just 1998-2012).
Comprised of approximately 350 images by the Dutch photographer, the show takes the form of an ‘immersive installation’; says the gallery: “Sassen has conceived a multi-media presentation involving two individual video feeds of scrolling images incorporating mirrors and projections which shift across the space.”
A stop-motion short will accompany the operation (depicting one of her shoots), soundtracked by Board of Canada, the electronic Scottish duo comprised of Michael Sandison and Marcus Eion.
Ahead of the exhibition – which runs until 18th January – Viviane will be at the gallery signing recent publications (the In & Out of Fashion catalogue as well as a Japanese import ‘Lexicon’), from 1pm on Thursday.