Tommy Jeans Gives Sustainable Americana for Fall-Winter 2019

Tommy Jeans Gives Sustainable Americana for Fall-Winter 2019

Stars, stripes and sustainability...

Tommy Hilfiger has released the latest campaign for Tommy Jeans. The fall-winter collection marries the classic denim heritage of the brand with modern shapes, styles and ideology. The iconic Tommy Jeans flag features heavily throughout a collection of repurposed vintage denim styles, producing an ethically conscious Americana line. Pieces are made from 100% recycled cotton and the brand makes use of unused deadstock fabric and rivets, re-embossing leather patches and trims.

The campaign, shot by photographer Axel Morin and videographer Chris Read in London, connects the brand community with four young artists through intimate performances and on social media.

The mobile-first campaign includes exclusive interviews with the community of ambassadors who share how they carved their own path into the music industry.

Available at tommy.com

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