The North Face is launching a collaboration with LA brand Online Ceramics to coincide with Earth Day. A bold collection inspired by ‘70s California climb culture and rooted in innovative and playful designs that celebrate the planet, The North Face x Online Ceramics is available from tomorrow.
L.A. based streetwear brand and Grateful Dead superfans Online Ceramics are known for their small-batch hand dyed graphic t-shirts featuring artwork inspired by a profound connection to the earth. Founded in 2016 by Elijah Funk and Alix Ross, Online Ceramics presents a unique perspective on spirituality, ‘60s psychedelia and DIY punk while prioritising local, lower-impact manufacturing practices.
“We’ve always aimed to create apparel with positive messages that encourage people to shift their way of thinking” say Funk and Ross. “Collaborating with an iconic brand like The North Face has allowed us to fuse our unique, thought-provoking designs with the styles The North Face is known for, creating retro-inspired gear that celebrates Earth everyday.”
As part of this new collaboration, The North Face will be centring ethical environmental practices once more with a new innovative venture called ‘Re-Grind’. A dynamic process that repurposes scraps from factory floors into new, wearable gear, ‘Re-Grind’ is the latest step in The North Face’s continuing commitment to convert 100% of its top materials for apparel to recycled, regenerative or renewable by 2025.
Pieces from this collection have been made with at least 75% recycled or organic fabric content, earning them The North Face’s coveted “Exploration Without Compromise” badge which aims to reduce the brand’s environmental footprint.
Available tomorrow from thenorthface.co.uk