The Napapijri Effect: SS19 Campaign In L.A.

The Napapijri Effect: SS19 Campaign In L.A.

The future is positive, with a hint of ‘80s Miami…

Italian, premium casual wear brand Napapijri have dropped the campaign for their latest collection, entitled ‘Future-Positive’.

A cast of diverse models crowd Los Angeles rooftops and beaches while sporting the latest pieces from the brand’s Tribe, Wonder and Icons collections, in the three-minute film directed by Ced Pakusevskii.

The accompanying fourteen-image campaign showcases the best from SS19 that Napapijri has to offer, Moroccan tapestries, outdoor workers uniforms and 1980s pastels and layering with bold varsity logos.

Available now at napapijri.com

 

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