London-based, bespoke jewellery brand The Great Frog has teamed up with Playboy for an exclusive collaborative line of jewellery and apparel. Celebrating the radical history and cultural impacts of both brands, the collection channels the rebellious spirit of the 60s and 70s.
Both Playboy and The Great Frog, founded in 1953 and 1972 respectively, have become renowned for their bold iconography. The collection centres on the cultural lore surrounding both brands, the cheeky Playboy bunny is given a biker edge with skulls and snakes in heavy gold, silver and brass iterations. The pieces are displayed in a retro bohemian-biker campaign that feels rooted in the nomad history of The Great Frog alongside motorcycles, leather jackets and metallic and sheer pieces. The undeniable standout piece from the collection is Playboy rabbit pendant wrapped in a TGF snake, a visual motif that TGF designer Reino Lehtonen-Riley sees as a protest symbol.
“The genesis of the Playboy collection is interesting,” says Reino Lehtonen-Riley of TGF. “Playboy was so far ahead of its time at its founding in the 50s. It has always represented a counterculture and the anti-establishment. The brand was never afraid to push boundaries and challenge taboos of the time. It did so successfully by advocating for civil rights, sexual liberation and women’s rights.”
The TGF x Playboy collection features two pendants, three rings and a belt buckle. All handmade in London using the traditional jewellery design and production methods that The Great Frog has become world-renowned for. The apparel consists of an M65 souvenir jacket, a denim jacket, t-shirt and hoodie.
The collection is available at the TGF store in London, the display featuring a striking custom-built display bike, a high-polish chrome ‘69 generator shovelhead hardtail chopper featuring a baby blue and pink marbled tank with mother of pearl and gold accessories at The Great Frog, 1-4 Holywell Lane, Shoreditch, EC2A 3ET now.