Best known for her breakout role in Netflix’s Orange Is The New Black, Australian actress, model and activist Ruby Rose is the latest addition to a long line of celebrity brand ambassadors for denim and sustainability champions G-Star Raw.
Starring in their latest campaign, Rose walks the streets of New York in a double denim courtesy of G-Star Raw and with a black and white filter.
The latest campaign from the denim brand invites everyone to join and celebrate the art of not fitting in. “I’ve always been a fan of G-Star”, says Rose of the partnership, “their attitude really aligns with my passion and respect for our planet.” She goes on, “in this specific campaign, I love how G-Star motivates us to embrace who we are and feel confident in doing so. Denim has a magical way of attributing to that confidence.”
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