In celebration and support of Pride month, Ralph Lauren is flying the famed rainbow flag for the LGBTQIA+ community. From today, stateside fashion giant is launching a collection of Polo-Pride pieces with profits going to the Stonewall Community Foundation, which offers support and services to the LGBTQIA+ community..
Accompanying the collection is a star studded campaign featuring the likes of Indya Moore, Dan Levy, Jeremy Pop, Erika Linder, Heather Kemesky and a whole host of other recognisable faces.
Making a triumphant return, at the centre of the gender-neutral collection is a reworked, rainbow rendition of the iconic Polo logo. Appearing on a wide range of products, from polos and sweatshirts to socks and water bottles, the collection has something for everyone. Even the classic Ralph Lauren American Flag sweat has been given a light and bright Pride-centric makeover.
“Pride is another way for us to prove that love transcends all borders, and that by standing together with the LGBTQIA+ community, the Black Community and their allies, we can send a message of solidarity to the world,” said David Lauren, Chief Innovation Officer at Ralph Lauren.
Ralph Lauren has a longstanding history supporting the LGBTQIA+ community. The brand is a proud member of the United Nations Human Rights Business Standards for LGBTI, standing with the UN global business standards that protect the rights of the LGBTQIA+ community in the workplace, and has been recognized by the Human Rights Campaign as one of the Best Places to work for LGBTQIA+ Equality.
The Pride capsule collection is currently available globally on RalphLauren.com
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