The spirit of Prada is weird and wonderful for FW19. Inspired by Mary Shelley’s timeless, gothic masterpiece, Frankenstein, the Italian fashion house is serving romance and horror with lace, florals and concrete.
The seasonal campaign film, shot by Willy Vanderperre and titled ‘Anatomy of Romance’, gives us a glimpse into a surreal, VR-esque warehouse. Flowers disintegrate into pigmented blurs as an army of Prada regulars, Sora Choi, Freja Beha Erichsen and Gigi Hadid to name a few, move hand-in-hand through the uncanny scene clad in the latest offerings from the house.
The soundtrack of the film, curated by sound artist Frédéric Sanchez, is available together with a selection of inspiring tracks chosen by Sanchez on Spotify.
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