The pair collide in a new SS16 hook up.

If emojis have somehow escaped your attention, you’ve never watched ‘Forrest Gump’ or know of any sort of reference behind Nirvana’s cross eyed logo, well, we need to talk.

There’s a whole world out there, dude!

Alas, as far as east London is concerned, the most exciting smiley news this week is the arrival of Pantone x Smiley, a SS16 hook up between the universal authority on colour and a yellow face fronted clothing label, currently putting the time in at Boxpark Shoreditch.

Comprised of casual tees, tanks, swim shorts and tote bags, the new line boasts a Pantone palette featuring the likes of Beach Glass, Capri Breeze, Dark Denim and Vibrant Yellow, each with the latter’s subtle branding below.

A fresh look for the original emoticon – the Caviar swim shorts in particular – fans have until 31 August to check out the aforementioned pop-up and secure themselves a piece of lido suitable attire.


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