The ecommerce platform's new season.

In announcement of its new season offerings – of which there is plenty from Simons, Jacobs and Rubchinskiy et al – contemporary menswear site Oki-ni has produced a SS15 look book.

Displaying key pieces from several designers (that alien jumper, those flamingos), the images were shot by photographer Louise Rolley and styled by the space’s fashion editor, Samuel Smith.

A digital destination of men’s modern luxury, 14 years after it was first launched Oki-ni today continues to curate ‘racks’ that represent an eclectic mix of labels, hence the aforementioned Gosha Rubchinskiy neighbours Thom Browne and Jil Sander.


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