The Japanese brand heads to Milan for SS14.
Onitsuka Tiger

Onitsuka Tiger’s My Town My Tracks campaign is slightly misleading, that is, tracks don’t exactly figure. Or at least not racing tracks, train tracks on the other hand, are suggested if not quite visible.

No bad thing! Who wants to be reminded of the sports playing field when the weather outside is this miserable?

For SS14 the Japanese brand has brought the campaign to Europe, introducing Erik Garbo and the Navigli neighbouhood in Milan. “It’s not a normal place,” he tells the camera. “It’s good for the young people.”

Half Japanese half Italian, Garbo knows firsthand the differences between the two cultures, hence he is the ideal candidate for the campaign’s first European jaunt.

Whether grabbing a gelato or rolling some sushi (he genuinely does both), you’ll find him in the grey and yellow Shaw Runner trainers, as the video below displays. 



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