There is no set way a fashion designer’s trajectory must read. Variety being the spice of life and all that, London’s current contemporary crop is a mixture of people and stories, catwalk shows, presentations, collaborations and co-signs.
Celebrated for her exciting tulle frocks and boundary pushing appearances at London Fashion Week, to date Molly Goddard’s pathway boasts one off-schedule school disco and an on-schedule life drawing class; a presentation at Port Eliot festival and a collaboration with ASOS. She has a customer in Riri and fans in Dover Street Market, and she’s about to add an art exhibition at London’s NOW Gallery to the line-up.
Launching today until 19th February, the O2 neighbouring space hosts an interactive installation from the designer. Using her trademark fabric selection (in XL proportions), the new show will explore traditional ideas about craft and handiwork, with Goddard’s dresses serving as the community canvas.
“I am so excited to be able to really celebrate craft technique in such an extreme visual way,” she asserts of the project, “making oversize non precious interactive pieces is key to what I love and what the brand aims to represent.”
Hanging from the gallery ceiling, Molly has created six brightly coloured pieces with extreme hemlines – 400 metres of tulle make up each frock – which visitors are invited to hand embroider as they wish (how to guides will be on hand for first timers); elsewhere on the walls short films from preview Goddard outings (read: presentations) will add a layer of context to proceedings.
“I can’t wait to see the stories which will be told through embroidery and to witness what skills people have or manage to discover when visiting the exhibition,” adds Molly.
'What I Like' is at Now Gallery (Greenwich Peninsula) until 19th February 2017.