Initially launched three years ago as a menswear exclusive, Levi’s Line 8 this season introduces its new collection (and debut female offering) by way of a temporary space on Charlotte Road, Shoreditch.
“In this time it’s built up a strong following, so we’re excited to be dedicating a pop-up store to the line,” offers the North Europe Vice President for Levi Strauss & Co, Richard Hurren.
“We love the energy in Shoreditch and it’s dynamic fashion scene,” he continues, “which is why Charlotte Road felt like the perfect location to house our Line 8 collection.”
Open now for the next five months, the petite store features the line’s new womenswear collection, as well as SS15 menswear; according to the brand it illustrates the ‘most progressive expression of Levi’s clothing through a distinct visual aesthetic’.
Translated to individual pieces this means denim in several shades, contemporary cut jackets and a hint of leather; a selection of slogan jersey in subtle shades also features.