The polo pioneer has teamed up with an haute couture embroiderer.

There are two parts to Lacoste’s latest tale.

A collaboration with haute couture embroider Lesage – the atelier of which has been part of Maison Chanel (via Paraffection) since 2002 – the perhaps unorthodox hook up is the dream of the former’s artistic director, Felipe Oliveira Baptista.

Produced in celebration of the 50th anniversary of the classic Lacoste polo (women’s division), the new line completely undoes what you consider the tee’s simple aesthetic, dressing the cloth in elaborate letters, games and beads, upsizing and redefining.

Shot by noted lensman Alasdair McLellan and styled by Jane How, the first standout selection made its debut last week in a couture week exhibition at Paris’s Palais de Tokyo.

A collaborative effort with The Reality Show magazine, Felipe selected eight women – France’s strongest emerging and established talent – to showcase the pieces; models Audrey Marnay and Laetitia Casta feature, likewise the ‘Girlhood’ standout Karidja Toure, actress Emmanuelle Seigner and DJ Clara 3000.

Elsewhere a lightweight limited edition option lands in Dover Street Market this week. Inspired by the initial offering, the latter four pieces explore a more minimal idea of Lesage’s embroidery, with focus pulled to the neckline courtesy of the crocodile logo’s movement northward. 

www.lacoste.com

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