Introducing The Woolrich Outdoor Foundation

Introducing The Woolrich Outdoor Foundation

In partnership with 1% for the Planet...

As part of a longstanding commitment to protecting the environment, Woolrich has partnered with 1% for the Planet; a global initiative that works with businesses and individuals to support environmental solutions through memberships and everyday actions. Brands and companies linked to the organisation commit to pledging at least 1% of annual sales revenue to environmental causes. 

Announcing their partnership today, Woolrich and 1% for the Planet have announced The Woolrich Outdoor Foundation. The almost 300 year-old American outerwear brand will now donate 1% of all direct-to-consumer, e-commerce, and full-price sales to impactful environmental projects across hte foundation's three core pillars: urban space renewal, protecting forests and coastal maintenance. The donation will consist of 50% cash, with the remaining 50% comprised of product, volunteer hours, services, or advertising and communications activities. The combined total of the Woolrich Outdoor Foundation's contributions to meaningful environmental projects is projected o be no less than $3M in the first three years.

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