A perfect love story, elsewhere documented here, here and here, G-Star Raw is the latest fashion brand to marry sartorial swag with musical prowess (fact fans will be aware it actually already went there, hooking up with Pharrell for an oceanic project).
This time round though, the label taps directional as well as musical talent, partnering with Boiler Room for an international series of gigs and short films.
First up for the latter is Mollie Mills; named Best Online Content Creator at last year’s Tribeca film festival, here Mills shoots London bands Skinny Girl Diet and Neverland Clan discussing youth culture and the arts.
While the full film makes its world wide web debut on Thursday, Clash has an exclusive first look at the trailer, above. Fascinated, intrigued or simply already a fan? The two bands play a secret (ish) Boiler Room Show tomorrow night (Wednesday 7th), tickets for which you can apply for here.