New season, new teams.

The story goes that Jerry Cohen, founder of Ebbets Field Flannels – the historically focused American made athletic wear label founded in the late 80’s – bought his schoolboy baseball cards not for the players, as his peers doubtless did, but for the seasonal transition of the teams uniforms.

Proof that childhood obsession can lead to a career (and you needn’t perform in front of Simon Cowell to achieve it), the label went on to focus initially on non-major league teams, including but not limited to the pre-1958 Pacific Coast League, thereby bringing relatively unknown baseball history into a greater public sphere.

Fast forward 20 years – breezing by that Sports Illustrated feature and the closing day of the old Yankee stadium, on which several of the team’s legendary players were adorned by Ebbets’ garms – today the label boasts an assorted array of sports emblems and ensembles.

This season Cohen adds Chunichi Dragons, Great Lakes, Los Barbudos and Cordoba Cafeteros to the roster. Brits/anyone in general not au fait with the culture but enamoured with the aesthetic, can gladly take comfort in Cohen’s own initial interest in the look over the league. Get it from Selfridges, Mr Porter, Wellgosh and Present London.


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