Eastpak has long championed the creative industries, both in its relationship with Designers Against Aids for the Eastpak Artist Studio, and its many collaborations, amongst them Jean Paul Gaultier and Raf Simons.
This season it has tapped a broader spectrum of individuals, instead celebrating emerging entrepreneurs as part of the Eastpak Core Series Ambassadors Programme.
Mirroring the title of its lifestyle and function core line-up (read: city bags and travel luggage, many which feature in the ambassador series), the new Europe wide project highlights and supports 24 of the continent’s most exciting young upstarts from across eight countries in fields such as food and drink, marketing and communications, technology, photography and film.
For its part, London has provided three such business minded urbanites (if you’ll excuse the commercial erring phrasing): 22 year old CEO of The Social Chain, Steve Bartlett, Head Brewer of Wild Card Brewery, Jaega Wise, and Gary and Alan Keery of the much discussed Cereal Killer Café.
And there’s even a competition! This time around Eastpak is on the hunt for the one that got away, that is, an outstanding new urban entrepreneur who isn’t in its line-up, or is a few steps behind.
Open now – more info here – the winner will claim the full Core Series (enough backpacks to dress several field trips), as well as mentorship from the ambassador of their choice. It’s like The Voice meets Dragon’s Den and it could all be yours. Yeah?