The fashion label hooks up with the masters of gaming.

It didn’t work for Robbie (RIP Farrell), but Oli Sykes’ brand Drop Dead seems to be doing anything but, with the latest announcement that it’s to partner with SEGA Mega Drive™.

“After growing up playing SEGA Mega Drive with my brother,” the Bring Me The Horizon frontman let on, “I’m really excited to have been able to officially collaborate with this legendary name in video gaming.”

The collection itself is a polite capsule range of just three T-shirts, paying homage to classic SEGA console titles, Ecco The Dolphin™, Golden Axe™ and Streets Of Rage™.

As well as the prints, the packaging too, was influenced by the original games, offering a nostalgic nudge to those who grew up with levels and lives as part of their day-to-day vocabulary.

The collection launches in-store on 7th December at Drop Dead, 8 Kingly Street, and is available from the online store from the 10th


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