The partnership returns for a second round.

It doesn’t require much in the way of market insight to realise that when you’re onto a good thing, it’ll pay to produce a sequel, which is presumably how the latest hook up between sports label Champion and BEAMS came to be.

Following the pair’s debut collaboration in 2016, the duo returns for SS17 with a strong capsule collection made up of key sportswear pieces such as tees, hoodies and sweatpants, the bulk of which has already dropped in London stores END, Selfridges and Goodhood; colette bags the goods in Paris.

Kept to a predominantly athletic palette of red, white, navy and grey, the line-up features Japanese brand BEAMS’ signature zipper detailing on a number of items, as well as a unique collab logo and further bold branding from both parties.


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