The photographer shoots SS16.

Harley Weir is on fire. The photographer, most recently responsible for French Connection’s bold FCUK return as well as a new short for American duo Proenza Schouler, this week took receipt of the Calvin Klein baton from Londoner Tyrone Lebon.

Shooting a follow up to Lebon’s initial Kendrick, twigs and Bieber starring ‘In My Calvins’ campaign (here), Weir focuses her lens on models Kendall Jenner, Abbey Lee Kershaw and Klara Kristin.

Here the one time Clash contributor translates Calvin Klein’s contemporary vision through her flesh heavy aesthetic, redefining the brand’s longstanding sex appeal with a modern gaze that places female sexuality inline with its male counterpart.

“This campaign is representative of how culture is evolving as we speak,” notes the brand’s CMO Melisa Goldie, commenting on the creative nucleus behind the bold new image.

calvinklein.com

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