Burberry Unveils Riccardo Tisci’s First Ad Campaign
Riccardo Tisci’s first campaign as Chief Creative Officer for Burberry is a star studded affair.
The Italian designer called upon six photographers and eleven models, a mix of established and up and coming talent including Nick Knight, Natalia Vodianova, Sora Choi and Peter Langer for the task.
Tisci explained that the overarching theme for the campaign is a message of inclusivity and diversity, to maintain the brand’s heritage and values while reflecting on the multiculturalism of London. “I was inspired by how much London – the city that made me dream to become a designer – has evolved.” He said, “this show is a celebration of the cultures, the traditions and the codes of this historic fashion house and of the eclecticism that makes up the beautifully diverse United Kingdom.”
This reimagining of the collection sheds new light on the house, presenting a series of contrasting images of refined, classic pieces in varying shades of camel and brown offset against eclectic bold prints, leopard pieces and bustiers layered over cropped shirts.
The campaign is being displayed across all Burberry channels until April, and promises to evolve over the season.
Burberry’s Spring/Summer 2019 collection will be available to purchase in-store and online globally from February 2019.
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