Bodega Boi: AWGE Finds A Permanent Home in Selfridges

Long Live A$AP in London…

Today Selfridges unveiled the first permanent home of AWGE, the brainchild and enigmatic, creative collective of rapper/model/man-of-our-dream A$AP Rocky. Located on the first-floor in the Men’s Designer Street Room, the launch has two years in the making, following Rocky’s ten-day Bodega pop up two years ago.

The retail space has been crafted as an homage to Rocky’s homestead in Harlem. Selfridges tell us that the scaled city includes: record, barber, and bakeshops; billboards, traffic lights, and yellow taxicabs; as well as personal memories, messages, and locations important to Rocky and to AWGE, all there to be explored and discovered.”

The first AWGE drop features forty pieces from the collective; including collaborations with the Japanese menswear label Needles. Top of our wish list are tote bags, babushkas (of course) and a hand-stitched A$AP Rocky Doll (for perfectly normal, non shrine making reasons).

“Rocky has been a brilliant and longstanding collaborator and friend of Selfridges.” says Bosse Myhr, Selfridges Director of Menswear “We are all so excited to be bringing the AWGE vision – both for product and environment – to the Designer Street Room as a major anchor to the space, and one that will inform how we think about physical retail in the future.”

Visit selfridges.com

Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.

 

Buy Clash Magazine

 

 

-
Join the Clash mailing list for up to the minute music, fashion and film news.