The frontman models ten pre-fall looks.

There are plenty of accolades awaiting designers today: admiration from peers, praise from the press, fans that become customers, even a host of awards. Perhaps one of the best and most personal however, must be when the person who inspired your collection, subconsciously or otherwise, agrees to wear it. For your look book.

“I have always been interested in the self-expression clothing can give,” explains Jonny Johansson, Acne Studios’ creative director. “Often, I’ve been inspired by the self-expression of musicians. As I was finalising this collection, I realised I’d designed a look for Bobby Gillespie.”

And hence the Primal Scream frontman, recently spotted soaking up the front row vibes at the MAN AW17 show, appears in the brand’s new Pre-Fall womenswear look book, modelling a series of satin shirts, flared trousers and leather coats; it’s a glorious coup for Acne Studios.

And not for the first time either, has the Swedish brand cast a man in its women’s collections: Johansson’s son, Frasse, was the subject of AW15’s Viviane Sassen lensed campaign. While the latter played with subversion however, Gillespie’s cameo makes is aesthetically on point (obvs).


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