The label taps the Next model for its SS15 campaign.

For its SS15 campaign, classic footwear label Superga has come over all international replacing the list of Brit campaign stars (Alexa Chung, Rita Ora, Suki Waterhouse), with Nashville native Binx Walton.

So-called the ‘hottest model in the world’ by many, Binx (real name Leona) is signed to US agency Next and has already claimed plenty of covers, campaigns and catwalks as her own.

“When you look at all that she’s achieved in such a short time,” reasons a brand representative, “it just made so much sense to go with her than anyone else.”

Indeed, the 18 year old has over 90,000 followers on Instagram and a blue tick verified Twitter account to her name. Come AW15 a four piece capsule collection will be hers too, as she channels Giles Deacon and Henry Holland with a Superga collaboration.


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