Pharrell Williams' brand launches SS14 in Berlin.

At the beginning of the month brands, buyers and press packed their garment bags, suitcases and rucksacks and headed to Berlin for the Spring Summer 14 edition of SEEK, the quality focused tradeshow that sits neatly beside it’s larger counterpart, Bread and Butter; just 80 brands show at the former while the latter has 600 exhibitors.

The focus of the event is new clothes, but after a day of talking, touching, photographing and writing about said objects of desire, there is usually a party on hand to engage in a new topic (and drink beer with friends, of course).

This season one said party was hosted by Billionaire Boys Club, the label set up by Pharrell Williams to act as ‘a travelling fashion diary’ and subsequent favourite of streetwear fans united. Check out the video below for a talk through the label from Pharrell and scenes of a party you wish you’d been invited to. Jealousy optional.


Photos: Hayley Louisa Brown
Video: Rollo Jackson


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