Billionaire Boys Club EU have just refitted their London flagship store with a bold new interior, that takes you headfirst into the world of their Autumn/Winter ’17 collection.
With Mars red flooring, and sprawling ‘space-camo’ patterns, the shop now has a slight arcade air, that’s pretty fitting for the season’s geekish point of inspiration.
Looking to aerospace photography through the typically bold BBC prism of bright colours, and punchy graphics, the range features images of key NASA technologies, and the acronym’s used to describe them.
Highlights of the range – which is modelled in the gallery above by rapper Night Lovell, include candy hued and Americana inspired pieces that recall the brands mid-noughties beginnings. And for the less out-there shopper, more low key, day-to-day gear, including a strong selection of outerwear, that’ll see you through Fall.
The full BBC Autumn/Winter '17 range is also available from bbcicecream.eu.
Billionaire Boys Club
36 Marshall Street,